MAVERICK SOCIAL

AI Production Services

AI augmentation &
generation, priced.

Here's how we can enhance your visual communications and create entirely new content and worlds with AI.

Date  September 2026 Contact  Ruairi Sparks, Head of Production

Executive summary

AI-driven visual production has reached a point where it can be used reliably, affordably, and at scale.

Over recent months our team has upskilled across the leading generative and augmentation tools, and we're ready to bring this capability to you.

This means content that adapts to any brief, and crucially any circumstances: changing weather, refreshing landscaping, refining cosmetics, adding crowds or guests, and adding or removing objects, all without a reshoot.

It also means augmenting already-beautiful shots, spaces and experiences, turning the extraordinary into the ethereal.

This document sets out three ways to harness this powerful tool:

  • Using a subscription model on top of your existing retainer package, with AI as a Service (AIaaS)
  • Pricing for campaigns generated entirely by AI
  • One-off fees pricing for augmenting existing footage

Showreel

See it in motion.

Three ways to work with us

Pick the model that fits the brief.

AI as a Service

A monthly subscription on top of your retainer, for continuous, priority access to our AI production capability.

AI-Generated Campaigns

Whole campaigns created with AI, anchored to your existing assets or generated entirely from scratch.

One-off Augmentation

Per-shot enhancement of footage you've already captured: weather, landscaping, cosmetics, crowds, objects.

01

Section one

AI as a Service

A monthly subscription layered onto your existing retainer, giving you continuous, priority access to our AI production capability.

01 · AI as a Service (AIaaS)

AI, always on, on top of your retainer.

A rolling monthly subscription alongside your existing retainer, so AI augmentation and generation are on hand whenever a brief needs them, with priority turnaround and no per-project setup.

What's included

  • 1 x 20 second AI spec piece using pre-existing content
  • or
  • 6 x 2-5 second augmentations to existing video work
  • A monthly allocation of AI credits and production time
  • Priority scheduling on augmentation and generation
  • Rolls onto your current retainer, on one invoice
  • Quarterly review of usage and allocation
Subscription · per month
Details Day rate Number of days Net
AI Creative Producer€1,000.003€3,000.00
Credits (1,000 per month)Waived
Subtotal€3,000.00
Gross€3,000.00
Early adopter discount 25%-€750.00
Total€2,250.00
02

Section two

AI-Generated Campaigns

Whole campaigns created from the ground up, anchored to your existing assets, or generated entirely with AI.

02 · Two routes to fully AI content

Route A
Built-on-existing sample

Built on existing assets

New scenes generated using footage, rooms, sets or product plates you already own as the anchor.

  • Faster and more predictable
  • Stays on-brand and on-spec
  • Lower cost per finished second
From €000
per finished second / project
Route B
Fully-generated sample

Entirely AI-generated

Fully synthetic scenes created from a brief and prompt, with no source footage required.

  • Maximum creative flexibility
  • No shoot, location or set costs
  • Higher generation & iteration effort
From €000
per finished second / project
03

Section three

One-off Augmentation

One-off, per-shot enhancement of footage you've already captured. Each service below shows a sample and a starting price.

Weather sample

Add or change conditions on existing plates: rain, snow, fog, storms, golden-hour light or heavy overcast, without waiting on the sky.

Augmentation · 01

Weather

AI Creative
Details Day rate Number of days Net
AI Creative Producer€1,000.001€1,000.00
Editor€868.000.5€434.00
Credits 500-600€49.00
Subtotal€1,483.00
Production Fee @10%€148.30
Total€1,631.30
Landscaping sample
Augmentation · 02

Landscaping

Reshape environments: swap seasons, add or remove foliage, alter terrain and redress exteriors so a location reads exactly as the brief needs.

From €000
per shot · complexity-dependent
Cosmetics sample
Augmentation · 03

Cosmetics

Talent-level retouching: skin and wardrobe fixes, de-aging, blemish and logo removal on people, clean and natural, frame by frame.

From €000
per shot · complexity-dependent
Crowd / extras sample
Augmentation · 04

Crowd & Extras

Populate or thin out a scene: add background crowds, fill a venue to capacity, or remove unwanted people from a shot entirely.

From €000
per shot · complexity-dependent
Object removal / addition sample
Augmentation · 05

Object Removal
& Addition

Remove rigs, signage and modern intrusions, or add products, props and set pieces that were never on location.

From €000
per shot · complexity-dependent

Working with us

How a project runs.

Brief & quote

You share the footage or the concept. We scope shots, complexity and turnaround, and confirm a fixed price.

Build & review

We produce a first pass, share it for notes, and iterate within the agreed round count.

Deliver

Final master delivered to spec: resolution, format and codec of your choice.

Next step

Let's scope your
first project.

Send us a reel or a concept and we'll come back with a fixed quote and timeline.

Ruairi Sparks  Head of Production ruairi@maverick-social.com
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